Enter any grocery store in Germany and you’ll undoubtedly find a multitude of colourful square Ritter Sport chocolate bars on display. Known for their slogan “Quadratisch. Praktisch. Gut.” (i.e. “Square. Practical. Good.”), Ritter Sport makes some of the yummiest chocolate bars around. Lucky for me, their headquarters and museum are based in Waldenbuch, a small village located only a few kilometres outside of Stuttgart.
We decided to visit the Ritter Sport museum a few weekends ago on a sunny Sunday afternoon. The limestone, eco-friendly museum is split into two parts, the larger part consisting of the Marli Hoppe-Ritter Collection which has nearly 600 paintings, sculptures, and graphic works that pay homage to the square, and a smaller part consisting of the chocolate exhibition, chocolate workshop, and chocolate shop.
When we arrived, it was late afternoon and we still hadn’t had lunch so we decided to visit the café located in the larger museum wing. We sat at a table on their spacious patio and enjoyed our meal al fresco. We each had a different panini and side salad and were seriously contemplating ordering one of their desserts with melted Ritter Sport chocolate on top but somehow we refrained. (Melted Ritter Sport chocolate bar on ice cream, anyone? Who’s with me?)
Since we didn’t have too much time before the museum closed, we headed straight for the chocolate exhibition. Though it’s rather small, the exhibition is well laid out and describes the history of chocolate, the ins and outs of cocoa beans, the origins of their ingredients from milk to hazelnuts to raisins, and vintage advertisements and chocolate bars from decades past. All the info placards are in both German and English, making it easy to follow along.
My favourite features at the museum were the aroma stations where you could smell their ingredients (marzipan! yoghurt!) and the mini Ritter Sport factory where (with the push of a button) a little truck delivers a tiny bar of chocolate to you.
After learning and dreaming about Ritter Sport chocolate for a few hours, we were sad to find out that the museum’s chocolate shop was closed on the day of our visit. The chocolate shop is open some Sundays of the year, but when we asked a staff member about it, we learned that they often close the shop during holiday Sundays which is when we visited. Oh well – it’s an excuse to visit the museum again, if only for the chocolate shop!
If you love to learn about chocolate, sample chocolate, or are a fan of all things square, then you’ll enjoy a visit to the Ritter Sport chocolate museum. Looking for a kid-friendly activity? Children between 7-18 can also create their own Ritter Sport chocolate bar in the chocolate workshop inside the museum (advance booking required).
How to get there: The Ritter Sport Chocolate Museum is located at Alfred-Ritter-Straße 27 in Waldenbuch and is open Tuesday to Sunday, 11am to 6pm (open until 8pm on Thursdays). For more information, please visit the Ritter Sport website.
Have you ever been to the Ritter Sport museum in either Waldenbuch or Berlin? What did you think?